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Search results for “content marketing”
OTA downplays regulation threat; Hotel group targets lifestyle segment | Daily Brief
05/27/2021
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10:49:02 PM
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BritCham urges resumption of travel between China and UK; Tongcheng-Elong partners with Travelport on NDC.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021
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5:55:47 PM
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The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on
06/28/2021
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2:22:56 PM
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Between January and May, impressions across travel advertisers were up 280% compared to the same period in 2020.
"We've only got 2% of the market", says Trip.com chairman at second listing
04/19/2021
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2:16:40 PM
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Chairman laid out a four-pillar strategy for the company's future growth.
Accor may use SPAC to own real estate while still trumpeting asset-light strategy
05/21/2021
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2:24:15 PM
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Accor’s potential SPAC listing would target companies in the lifestyle and leisure sector. The company wants to raise as much as $366 million under such a deal.
Trip.com net income rises 80% from previous quarter, domestic reservations fully recover
05/19/2021
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7:40:58 AM
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Accommodation reservation revenue for the first quarter of 2021 was US$ 241 million, representing a 37% increase from the same period in 2020.
China's population growth slows down; OTA invests in pilot training | Weekly Review
05/16/2021
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5:05:36 PM
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China sees a 244% rise in theme-park businesses registration in January-April; Marriott sees 76.8% rise in Greater China RevPAR.
How can your property emerge as a winner in 2021?
04/02/2021
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5:37:18 PM
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Many hoteliers are continuing with shortsighted budgeting decisions in 2021, without considering the long-term implications.
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